Art as an Embodied Imagination - 22095 Words

ied ImJournal of Consumer Research, Inc. Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience Author(s): Annamma Joy and John F. Sherry, Jr. Reviewed work(s): Source: Journal of Consumer Research, Vol. 30, No. 2 (September 2003), pp. 259-282 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/376802 . Accessed: 22/10/2012 06:18 Your use of the JSTOR archive indicates your acceptance of the Terms Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital†¦show more content†¦The former makes individuals aware of their bodies in their thoughts and actions, while the latter involves all the unrecognized activities, including the neural processes of message transmission and learning that enable individuals to think and act (see Lakoff and Johnson [1999] for an extended discussion). To date, with the exception of the research by Zaltman and his colleagues (Zaltman 1997; Zaltman and Coulter 1995, 2000), there are no published studies in consumer behavior that focus primarily on embodiment processes at the cognitive unconscious level. Throughout the history of Western culture, the state of one’s body has been interpreted as a material sign of the moral character within (Foucault 1979). Consumers therefore try to carefully monitor the physical appearance of their bodies, control the foods and substances they ingest, and protect their environment. These personal motivations manifest a form of self-discipline (the disciplinary gaze has become an ordering principle of social life): the consumer adopts the perspective of his or her self, so it becomes natural to regard one’s body as a socially visible object that can and should be reconstructed to convey preferred meanings (Joy and Venkatesh 1994). In building a self-image and an identity, consumers engage in continuous processes (moral and otherwise) that subjectShow MoreRelatedArt as an Embodied Imagination22095 Words   |  89 Pagesied ImJournal of Consumer Research, Inc. Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience Author(s): Annamma  Joy and John  F.  Sherry, Jr. Reviewed work(s): Source: Journal of Consumer Research, Vol. 30, No. 2 (September 2003), pp. 259-282 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/376802 . Accessed: 22/10/2012 06:18 Your use of the JSTOR archive indicates your acceptance of the Terms ConditionsRead MorePhotography : Art Medium For The Imagination887 Words   |  4 Pagesto document reality; events, places, and people. Soon, though, artists got their hands on cameras and shifted the way in which photographs were interpreted. No longer was photography only a tool to create images of the embodied world, but it became an art medium for the imagination, just the same as paint and pastels. The once honest and trustworthy photograph became a piece of artwork that could capture more than what the human eye deemed authentic. 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Through the rich history, to the art inside the caves, and the interpretation of what it means, Chauvet-Pont-D Arc cave it is nothing less then a sto ry that has to be told. When you walk into the 400 hundred meter long cave, itRead MoreJohn Keats: Ode on a Grecian Urn1778 Words   |  7 Pagesworld. Time plays a crucial role in the poem. Though the urn is a bond, it creates a kind of a contrast between the poets present and the glorious past, because the Greek culture is gone, people were left in doubt and they only have blurry imaginations and assumptions about it, but at the same time it lasts forever due to the urn, which preserves the antiquities for the future generations. So time is pushed into brackets, it almost becomes relative. The beauty of ancient culture is also aRead MoreEssay Publishing Industry: Irish Artists and Book Illustration1540 Words   |  7 Pagessuccess. Both Clarke and Yeats became attracted to book illustration for similar reasons. 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